Life looks pretty in squares — that’s how Instagram shaped our favorite moments in the past decade.

With every core memory uploaded in our social media feed for the world to see, there’s still something poignant about keeping a hard copy of your favorite moments. It feels nostalgic to be reminded of the good things in your life.

That’s what the Instax Square Link delivers. The newest instant printer comes in square, as compared to its previous siblings in the instax link lineup.

The sweet spot

The previous instant printers come in the usual mini film prints, and a wide, rectangular one. Having a square format provides a sweet spot for instant prints since it’s neither too big nor small.

Even the design of the device itself looks almost square, albeit taller. It sports the usual big button in its center that powers up the device, while there’s a smaller circle on its top-left part for linking the device to your smartphone.

It’s still as straightforward as it gets, whether you’re already familiar with previous instax printers or not. You simply click the big button until it lights up, link it to your smartphone and confirm the serial number found on the bottom side of the device, and do all the magic inside the app — which you can download via App Store or Play Store.

New device, new features

The instax Square Link carries all the good things from the previous instax printers through its dedicated app.

You can still make personalized stickers, continuously print your best moments with just a press of a button, and collage and edit your photos in frames. They’re pretty much the same features you can find on the instax Link WIDE and instax mini Link 2.

However, instax introduced new features that make printing more exciting. Now, instax takes AR to a new level by allowing users to print with personalized AR effects, accessible using a QR code.

It also included a feature where you can chat with a friend or loved one and have the conversation printed as text bubbles to add a more personal touch for those who are in long-distance relationships.

Printing your favorite moments

While the new features are a much-welcome addition, I still stick to what Instax is good about. At its core, it’s still printing your favorite moments and of course, sharing them with the people you love.

Back then, I would print my photos and keep them to myself — inside photobooks and boxes that would never see the light of day unless I’m feeling nostalgic.

Being surrounded by new people encouraged me to be more giving, rather than just being selfish with my memories. And instead of constantly seeking validation and sharing my favorite moments with the world, I now love the idea of being intimate and sharing my core memories with only a handful of people.

Is this your GadgetMatch?

The Instax Square Link is still an instant printer like its siblings. If square formats are your thing, this is easily your GadgetMatch. For wide, rectangular prints, there’s the instax Link WIDE.

And if the original, mini-sized film prints are what you’re after, you can never go wrong with the instax mini Link 2. Whatever formats you want, there’s an instax for you.

The instax Square Link comes in Ash White and Midnight Green. It’s available in all authorized Fujifilm instax dealers nationwide and Fujifilm’s online flagship stores.