India
OPPO F19 Pro+ now available with Dimensity 800U, quad-cameras
A 60Hz display in 2021?
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The launch season has started, and after Xiaomi, Samsung, and realme, OPPO has joined the flow. Starting off with the midrange segment, OPPO launched the F19 Pro+ and F19 Pro in India, and it’ll be going up against the Mi 10i, Redmi Note 10 Pro Max, realme 7 Pro.
Starting with the OPPO F19 Pro+, there’s a 6.4-inch AMOLED display with Gorilla Glass 5 protection, Full HD+ resolution, and a 60Hz refresh rate. Under the hood is an octa-core MediaTek Dimensity 800U SoC, along with 8GB of RAM and expandable storage.
On the rear is a quad-camera setup that includes a 48-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel portrait shooter, and a 2-megapixel macro shooter. On the front is a 16-megapixel selfie shooter that’s located in a punch-hole cut-out. Software features include AI Highlight Portrait Video, Focus Lock, Dual-View Video, AI Scene Enhancement 2.0, Dynamic Bokeh, and Night Plus.
Powering the phone is a 4310mAh battery with 50W fast charging. An in-display fingerprint sensor is provided for authentication, and other additions include a 3.5mm headphone jack, 5G support, and Android 11 based ColorOS.
Its sole configuration with 8GB+128GB is available for INR 25,990 (US$ 356). The 8GB+256GB option will go on sale from March 25, but the price remains unknown.
OPPO F19 Pro
It retains the display, camera setup, and battery capacity from the OPPO F19 Pro+ but gets an older processor. It sports a MediaTek Helio P95 SoC with 8GB RAM. While the battery capacity is untouched, the phone can support up to 30W fast charging instead of 50W.
The phone costs INR 21,490 (US$ 295) for the 8GB+128GB option and INR 23,490 (US$ 321) for the 8GB+256GB option. Both the phones go on sale from March 17 via all major online and offline retailers. Color options include Fluid Black and Space Silver.
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There’s no doubt that India is a major market for technology. While the country has its own brand preferences outside of the world’s usual, everyone still wants to get a piece of the market. To the dismay of global companies, the country is realizing the potential of its own market. Effective immediately, India has started restricting imports for new laptops, tablets, and PCs.
Recently, India made some headlines in the smartphone industry. A few companies, including Apple, have poured funds into building factories in India. Locally produced devices will allow these companies to attract the Indian market better. With the new regulations out today, it looks like these brands are going to enjoy a head start over others who aren’t in the country yet.
The Indian government introduced a new restriction (via Reuters) against the importation of “laptops, tablets, all-in-one personal computers, and ultra-small form factor computers and servers” made from other countries. Customers, however, will get an exemption. Airline passengers can still bring in these devices in their luggage. Additionally, a single imported device is allowable when bought through e-commerce platforms. Companies can import their products only by applying for a special license.
In a nutshell, bulk orders without a license are out. The government is instead encouraging users to buy locally produced products as part of its “Make in India” program. At the very least, it’s not a total ban on foreign brands. For example, Dell, HP, and Lenovo are exempt from the regulations since they already have production facilities built in the country.
SEE ALSO: Samsung overtakes Xiaomi as top phone brand in India
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Attacking a huge smartphone market is difficult. With preferences constantly evolving, it can get tricky to figure out the best lineup to capture most of a market. Samsung, however, has just done it. In the last quarter of 2022, Samsung has taken the crown from Xiaomi as the bestselling smartphone brand in India.
India is an important market for most smartphone brands. It’s one of the largest markets in the world. However, despite its size, the biggest players are often those who offer more affordable devices for consumers. Budget is the name of the game if a brand wants to make it big in the country.
Things are changing, though. According to new market data (via Reuters), Samsung has nabbed the throne from the former leader, Xiaomi. In the last quarter of 2022, the Korean brand grabbed 20 percent of the market, while the latter only got 18 percent.
In a trend dubbed as premiumization, Indian consumers are reportedly enjoying more disposable income, resulting in more willingness to buy pricier products. Additionally, the report hints that consumers have started equating lower prices with inferior quality.
With the market trending towards more premium products, Samsung took the lead with a lineup that consists more of midrange to premium devices. It will also be interesting to see if Apple, an even more premium brand, can also make a dent in the Indian market.
SEE ALSO: Buyer’s Guide: Samsung Galaxy S23 Ultra
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For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
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