India
OPPO launches Reno5 5G series in international markets
It has 65W fast charging!
Why settle for nice pictures when you can also have great videos? OPPO is starting the new year with the Reno5 5G series that boasts a quad-camera setup and is designed for content creation. The phone also has a distinctive premium design that makes it perfect for the Instagram generation.
The Reno5 and Reno5 Pro made their debut in India a few days ago, and now they’re available in Singapore. More markets are expected to join the list soon. As the name suggests, the phone has 5G support.
The company has been quite aggressive in launching the series with a quick unveiling and launch. Demand for smartphones has risen dramatically due to the Coronavirus pandemic, and OPPO doesn’t want to miss the bus.
Reno5 Pro 5G
The OPPO Reno5 Pro 5G has a 6.55-inch AMOLED display with a 90Hz refresh rate and HDR10+ support. Powering the phone is a MediaTek Dimensity 1000+ processor that’s built on a 7nm process. The phone doesn’t have a microSD card, and the top variant comes with 8GB RAM and 256GB storage.
The rear is a 64-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel depth camera. For selfies, a 32-megapixel camera is located within the punch-hole cut-out. OPPO has also bundled in many video-oriented features such as Ultra Night Video and Dual View video.
The phone is powered by a 4350mAh battery that supports 65W fast charging. The Pro ditches the headphone jack but gets NFC instead. Both the phones ship with ColorOS 11.1 out-of-the-box. It’ll be available in Astral Blue, Starry Black, Starry Dream, and Star Wish Red color options.
Reno5 5G
The OPPO Reno5 5G has a slightly smaller 6.4-inch AMOLED display with a 90Hz refresh rate. Under the hood is a Snapdragon 765G processor with up to 12GB RAM and 256GB storage.
It has the same camera module as the Reno5 Pro, but the front camera sensor is slightly different, with a focal length of 26mm instead of 24mm. The phone is backed by a 4300mAh battery that supports 65W fast charging. It’ll be available in Aurora Blue, Moonlight Black, and Starry Dream color options.
Price and availability
Singapore: Reno5 5G – SG$ 699 (8GB+128GB) | Reno5 Pro 5G – SG$899 (12GB+256GB)
India: Reno5 Pro 5G – INR 35,999 / US$ 492 (8GB+128GB)
There’s no doubt that India is a major market for technology. While the country has its own brand preferences outside of the world’s usual, everyone still wants to get a piece of the market. To the dismay of global companies, the country is realizing the potential of its own market. Effective immediately, India has started restricting imports for new laptops, tablets, and PCs.
Recently, India made some headlines in the smartphone industry. A few companies, including Apple, have poured funds into building factories in India. Locally produced devices will allow these companies to attract the Indian market better. With the new regulations out today, it looks like these brands are going to enjoy a head start over others who aren’t in the country yet.
The Indian government introduced a new restriction (via Reuters) against the importation of “laptops, tablets, all-in-one personal computers, and ultra-small form factor computers and servers” made from other countries. Customers, however, will get an exemption. Airline passengers can still bring in these devices in their luggage. Additionally, a single imported device is allowable when bought through e-commerce platforms. Companies can import their products only by applying for a special license.
In a nutshell, bulk orders without a license are out. The government is instead encouraging users to buy locally produced products as part of its “Make in India” program. At the very least, it’s not a total ban on foreign brands. For example, Dell, HP, and Lenovo are exempt from the regulations since they already have production facilities built in the country.
SEE ALSO: Samsung overtakes Xiaomi as top phone brand in India
Attacking a huge smartphone market is difficult. With preferences constantly evolving, it can get tricky to figure out the best lineup to capture most of a market. Samsung, however, has just done it. In the last quarter of 2022, Samsung has taken the crown from Xiaomi as the bestselling smartphone brand in India.
India is an important market for most smartphone brands. It’s one of the largest markets in the world. However, despite its size, the biggest players are often those who offer more affordable devices for consumers. Budget is the name of the game if a brand wants to make it big in the country.
Things are changing, though. According to new market data (via Reuters), Samsung has nabbed the throne from the former leader, Xiaomi. In the last quarter of 2022, the Korean brand grabbed 20 percent of the market, while the latter only got 18 percent.
In a trend dubbed as premiumization, Indian consumers are reportedly enjoying more disposable income, resulting in more willingness to buy pricier products. Additionally, the report hints that consumers have started equating lower prices with inferior quality.
With the market trending towards more premium products, Samsung took the lead with a lineup that consists more of midrange to premium devices. It will also be interesting to see if Apple, an even more premium brand, can also make a dent in the Indian market.
SEE ALSO: Buyer’s Guide: Samsung Galaxy S23 Ultra
For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.
First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.
Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.
Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.
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