Malaysia

adidas Ultraboost 21 now official, has even more Boost

More comfortable and with an all-new design

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adidas unveiled the latest evolution of their popular Ultraboost silhouette — taking the popular sneaker line in an even more performance oriented direction with the new Ultraboost 21.

The Ultraboost 21 boasts a new redesigned torsion system, which includes LEP (“Linear Energy Push”) that makes the shoe even more responsive, along with an updated design, sustainably sourced materials, and more Boost in the midsole, all to create a shoe that’s even more comfortable, with even more energy return.

The dramatic heel curve of the midsole boasts 6 percent more Boost used, which should make the Ultraboost 21 even more comfortable than the UltraBoost 20 we reviewed last year.

Additionally, there’s a new Primenit+ upper, which has a more precisely designed knit to give enhanced support and movement. The upper is also created from adidas Primeblue, a recycled material of at least 50 percent Parley Ocean Plastic. adidas has a long history with Parley and we’re happy to see sustainably made materials being used in such a high-profile sneaker!

Lastly, there’s the new redesigned ‘Linear Energy Push’ torsion system with stiffer, reinforced material in the midsole to provide runners with less flex in the forefoot and increased responsiveness.

Announcing the new shoe, adidas Running‘s Senior Design Director Footwear Moritz Hollmüller said, “In creating the adidas Ultraboost 21, we have developed our most holistic running shoe ever, that is the ultimate expression of comfort and responsiveness. Ultraboost 21 takes all the aesthetic ingredients that were part of the original shoe’s DNA and fuses them with the latest technology, such as adidas LEP, to create a shoe that combines all of these great design features with incredible comfort, support and energy return.”

The Ultraboost 21 will release in a white and “Fluorescent Yellow” colorway this January 28, though some buyers will have early access to purchase the shoe via the adidas Store App in Malaysia and other parts of APAC.

In Malaysia, the Ultraboost 21 is priced at MYR 779. Other colorways will follow globally on February 4, 2021.

Gaming

Pizza Hut Malaysia, Genshin Impact collaborate

For unique dining experience

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Pizza Hut Genshin

Genshin Impact is among the most popular mobile games in Southeast Asia. Establishing its presence further in Malaysia, HoYoverse’s hit open-world RPG has collaborated with equally renowned pizza chain Pizza Hut for a six-week promotional campaign with the official slogan “A Tasty Adventure with Pizza Hut.”

The two brands are bringing the unique experience to Malaysia this time. This, following the success of familiar campaigns in China, Taiwan, and Japan.

There will be a lot of physical manifestation of the collaboration at Pizza Hut Malaysia stores; three flagship stores will be transformed into Genshin Impact-themed scenery to become the perfect haven for fans.

Exclusive fan events will be held at these three stores on the following dates:

  • Pizza Hut Sunway Pyramid: July 8
  • Pizza Hut Queensbay Mall (Penang): July 15
  • Pizza Hut Midvalley Southkey (Johor Bahru): July 22

Tickets to the event are priced at MYR 60, inclusive of a MyBox Melts Genshin Impact Premium meal set worth MYR 47.90, a limited-edition merchandise, and in-game inspired beverage.

The Pizza Hut x Genshin Impact merchandise will release in three phases to allow players to collect items featuring specific characters:

  • July 5 to 18: Ningguang
  • July 19 to August 1: Yelan
  • August 2 to 15: Xiangling

Fans may choose from two MyBox Melts collaboration combo packages:

  • Standard Meal Set: MYR 27.90 + photocards + sticker packs
  • Premium Meal Set: MYR 47.90 + photocard + sticker pack + notebook
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Malaysia

Study: Smartphones least affordable in Philippines, Vietnam

About two months’ worth of salary

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Xiaomi 12 Pro

With inflation rates skyrocketing everywhere lately, consumers wonder how much spending power has been generally affected.

Well, a recent iPrice study, “Highly Connected, But Highly Priced: Smartphones Out of Reach for Many in SEA”, revealed that when it comes to smartphone affordability, the Philippines, Vietnam, and Indonesia lag behind considerably.

The study took into account the salaries of workers in the three countries, and found out that mid-range smartphones cost twice an employee’s monthly salary on average.

In the same countries, high-end smartphones come as expensive investments, as they cost anywhere between about three to six times the monthly average salary of workers.

Study Smartphone

And as if adding insult to injury, the prices of phones top brands like Apple, OPPO, vivo, and Samsung are generally higher in the Philippines and Indonesia compared to other countries in the region.

This leads to consumers opting for postpaid plans from telecom providers, capitalizing on the free device in exchange of a two-year lock-in period.

The finding is a stark contrast to the same smartphones’ affordability in Singapore and Malaysia. In those two peninsular countries, phones cost only about a third of an employee’s monthly average salary.

The main takeaway from the study is: average monthly salaries do not only differ from one ASEAN country to another; for some reason, products and services in countries with less spending power also cost more. Life is unfair, isn’t it?

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Gaming

God of War: Ragnarok price and availability

Comes in 4 editions

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After it was revealed earlier on the PlayStation Blog that God of War: Ragnarok’s release date will be on November 9, 2022, people are naturally curious to know how the price tags for the sequel to the 2018 game.

Luckily, we have all the details for you. God of War: Ragnarok will come in Standard Edition, Launch Edition, Collector’s Edition, and the premium Jotnar Edition.

Watch this unboxing to see what each Edition has to offer:

Of course, the pricier the edition you pre-order starting on July 15, the more extra premium items you’ll be able to enjoy with the full copy of the game.

For now, here are the prices for the physical and digital packages of the game for Singapore, Philippines, and Malaysia:

Singapore

Physical

  • Standard Physical Edition (PS5): SG$ 97.90
  • Standard Physical Edition (PS4): SG$ 79.90
  • Collector’s Edition: SG$ 279
  • Jötnar Edition: SG$ 359

Digital

  • Standard Digital Edition (PS5): SG$ 97.90
  • Standard Digital Edition (PS4): SG$ 79.90
  • Digital Deluxe Edition: SG$ 109

Philippines

Physical

  • Standard Physical Edition (PS5):PHP 3,490
  • Standard Physical Edition (PS4): PHP 2,990
  • Collector’s Edition: PHP 9,990
  • Jötnar Edition: PHP 12,990

Digital

  • Standard Digital Edition (PS5): PHP 3,490
  • Standard Digital Edition (PS4): PHP 2,990
  • Digital Deluxe Edition: SG$ 109

Malaysia

Physical

  • Standard Physical Edition (PS5): MYR 299
  • Standard Physical Edition (PS4): MYR 249
  • Collector’s Edition: MYR 839
  • Jötnar Edition: MYR 1,099

Digital

  • Standard Digital Edition (PS5): MYR 299
  • Standard Digital Edition (PS4): MYR 249
  • Digital Deluxe Edition: MYR 339
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